Realtor Case Study

Our realtor case study highlights how Crest Media Group helped realtors generate high-quality leads and close more deals through tailored digital strategies. By leveraging hyper-targeted Google Ads, engaging Facebook campaigns, and SEO-optimized websites, we increased visibility in competitive markets and attracted serious buyers and sellers. With a focus on localized marketing and data-driven optimization, this case study showcases the measurable growth and success we deliver for real estate professionals

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Realtors: Closing Deals with High-Quality Leads

Discover how we help realtors attract serious buyers and sellers with targeted lead generation campaigns, optimized websites, and localized marketing strategies that stand out in competitive housing markets.

Case Study: Realtor Generates Luxury Buyer Leads Using Facebook Ads

Client:
CL Realty, a high-end real estate agency specializing in luxury properties.

Challenge:
Despite having an impressive portfolio, CL Realty struggled to generate consistent, high-quality buyer leads online. Traditional advertising methods like open houses and print ads were not attracting their ideal clientele.

Solution:

1. Audience Targeting on Facebook

We used Facebook’s advanced audience tools to target:

  • High-income individuals aged 30–65 in areas like Newport Beach, Laguna Niguel, and Dana Point.
  • People interested in luxury lifestyles, home design, and real estate investing.
  • Retargeting previous website visitors and email subscribers.

2. Ad Creatives

We showcased luxury properties with high-quality carousel ads and videos, highlighting unique features like ocean views, gourmet kitchens, and infinity pools. The campaign included a lead magnet offering a free e-book:
“The Ultimate Guide to Orange County Luxury Homes in 2024.”

3. Landing Page Design

The landing page was designed to emphasize trust and exclusivity, featuring:

  • A video introduction by the agency owner.
  • Testimonials from past high-net-worth clients.
  • A lead form with minimal fields to reduce friction.

4. Lead Nurturing

Leads were automatically added to an email drip campaign providing:

  • Weekly updates on new listings.
  • Market insights tailored to luxury buyers.

Results:

Performance Metrics (60 Days)

  • Leads Generated: 142
  • CPL: $17.80 (below the target of $20)
  • Click-Through Rate (CTR): 8.5%
  • Buyer Consultations: 16 (11% of leads)

Financial Impact

  • Closed Transactions: 4 properties sold, totaling $10.8 million.
  • Commission Earned: $270,000 (at 2.5% commission rate).
  • Return on Ad Spend (ROAS): 14x

Key Takeaways:

1. Showcase Aspirational Lifestyles

Highlighting luxury and exclusivity resonated with the target audience, boosting engagement and conversions.

2. Build Relationships Through Value

The free e-book positioned the agency as a trusted resource, helping convert leads into consultations.

3. Leverage Retargeting

Retargeting campaigns drove 25% of total leads, reinforcing brand visibility for high-intent buyers.

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